There is one word to describe how Acure’s pure mint + echinachea stem cell shampoo makes me feel: refreshed. Physically, because the cooling, minty sensation produced by this sulfate-free lather provides lasting stimulation for my scalp and my mind. Emotionally, because I am so delighted to find a vegan, gluten free, sulfate free, paraben free, phthalate free, and cruelty free product that smells amazing, works wonders, and is actually affordable ($9.99).
Because founder Kristy Guerra wanted to honor her grandmother who battled breast cancer, the company was designed to help fund research on the disease and is committed to leaving out harmful ingredients that may be laden with carcinogens. Sulfates, for instance, are surfactants and known skin irritants that have been found to be contaminated with cancer causing nitrosamines (Yamada, Yamamoto, & Tanimura, 1984). Parabens are used as preservatives in many cosmetic products and are known for their oestrogenic activity that plays a role in the development of breast cancer (Harvey & Everett, 2004). Phthalates are a group of chemicals used to make plastics flexible and have caused reproductive problems to animals that have been exposed (CDC, 2013).
Along with their proactive approach of evading ingredients associated with development of breast cancer , Acure donates $1 per bottle sold to Bright Pink: a non-profit that’s focusing on prevention and providing free mammograms to at-risk women.
In her interview with Fig+ Sage (2010), founder Kristy Guerra shares “One of our goals is to ‘democratize organics’ and make them affordable.” This is particularly refreshing considering I have tried everything from WEN hair care products to John Masters Organics in an attempt to moisturize and manage this course, brittle, frizzy mane. However, to continue that regimen on my student budget would require resorting to bi-monthly shampoos. Luckily (for you and me), Acure’s results are comparable to say the least! And while I chose to do this review on the shampoo because it is relevant and refreshing for men and women alike, might I add that I have tried the Lemongrass + Argan Stem Cell Conditioner and I am no longer a lion. So long mane, hello luscious, soft, muse hair.
Until next time,
CDC. 2013. Phthalates. http://www.cdc.gov/biomonitoring/Phthalates_FactSheet.html (accessed Sept 2, 2013)
CDC. 2013. Skin Exposures and Effects. http://www.cdc.gov/niosh/topics/skin/ (accessed Sept 2, 2013)
Fig + Sage. (2010, August 20). Introducing New Favorite :: Acure Organics Skin + Body Care Product Reviews + Founder Interview. Retrieved from http://figandsage.blogspot.com/2010/08/introducing-new-favorite-acure-organics.html
Harvey, P. W. and Everett, D. J. (2004), Signiﬁcance of the detection of esters of p-hydroxybenzoic acid (parabens) in human breast tumours. J. Appl. Toxicol., 24: 1–4. doi: 10.1002/jat.957.http://onlinelibrary.wiley.com/doi/10.1002/jat.957/abstract;jsessionid=
FE9495E8F665F24DA821655F34345311.d04t02 (accessed Sept 2, 2013)
Yamada, T., Yamamoto, M., & Tanimura, A. (1984). Acceleration of nitrosamine formation by contaminant(s) in sodium chondroitin sulfate preparations. J. Agric. Food Chem., 32 (3), pp 480–483. DOI: 10.1021/jf00123a015